Study: Apple’s iPhone, iPad account for 90 percent of mobile purchases
If people are buying through mobile online retail site, they’re most likely doing so on Apple devices, according to a new report this week from retail analysis firm RichRelevance. iPads and iPhones accounted for over 92 percent of online retail sales not originating from a desktop device occurring in December, according to the study.
I Was Wrong about Apple’s iWatch
By Mike Elgan
“In my old post, I wrote that Apple is unique in the industry in that it has three criteria for entering an entirely new market:
1. There are glaring problems or inadequacies among all major players in the market that can be solved by Apple’s core competency of elegant design.
2. The new market area enables Apple to control a new platform that supports an ecosystem of content, such as media or apps.
3. Both the potential market and the marketplace for content must be huge, mainstream and central to how most people live.”
iPhone app sales kicking app on Android Market, says study
Despite the growth of Google’s Android Market, Apple’s App Store is still the top dog among mobile app stores.
Looking at different app stores this past year, research firm Distimo found that sales of iPhone apps alone in Apple’s iPhone App Store generated four times the revenue seen by Android Market. Sales of iPad apps in the App Store chalked up the second highest revenue total.
The standings were compiled by looking at the total revenue created by the 200 highest grossing apps across each store. For the purposes of its report, Distimo separated Apple’s store into two distinct entities - one for iPhone apps and one for iPad apps.
One country Apple can thank for its app store sales is China, where downloads jumped dramatically in 2011. Comparing China with the U.S., Chinese iPhone users accounted for 30 percent of the total downloads between the two countries, while Chinese iPad owners generated 44 percent of the downloads among the two nations. …
Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website.
Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureTim Nudd
An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.
Focus On: Design Trends in Mobile Apps for iOS.
Apple’s mobile operating system has gained a huge following in just a few short years. Although it can take months of dedicated study to even begin programming iOS apps, there still seems to be a solid market of intelligent developers. In the last year alone we’ve witnessed the iPad2 and iPhone 4S releases which have both appeared stunning.
Stop Making Apps
There are a bunch of iPhone apps I own though I have no clue what they do. These apps include but aren’t limited to; FLUD, Apptitude, Cartoonatic, Can’t Wait!, Punch, Pah, Prize Claw, Traveler, Concur, Jajah, Fast Customer, Pimple Popper and many more whose names I can’t even remember.
Occupying my valuable homescreen real estate are also a bunch of apps whose purpose I remember only because they were built by people I know or am friends with, but that I sadly never use. And in some cases I really wish I did, because it would make my friends happy and the world a better place.
The few apps that I actually open daily (Twitter, Instagram, Facebook, Foursquare, Spotify, Reminders, Safari, Messenger, and Yammer sadly enough) are securely fastened to my homescreen. For those relegated to the “app ghetto” I usually either substitute Google or SMS because I’ve forgotten that I’ve downloaded them and am too lazy to swipe past my first screen.
Huffington Post: How Microsoft Plans To Take Down The iPhone
As Apple skews its iPhone 4S commercials toward proud parents and suburban breadwinners, Microsoft on Monday unveiled in New York City’s Herald Square a much different advertising strategy, unofficially dubbed “The Big-Ass Windows Phone.” The phone is exactly what it sounds like: It is simply a big (ass) brash Windows Phone, a 55-foot tall Oldenburgesque representation of the Microsoft’s Mango operating system, plopped down in the middle of Manhattan and designed to draw attention to the lagging 18-month-old mobile OS. Each tile on the phone opened up throughout the day with a demonstration of the Windows Phone capabilities. The towering…