Welcome to the connected consumer. This person most likely has a tablet and smartphone, and is constantly connected to their friends via Facebook. Today, more than 60% of 25-34 year-olds (Gen-Y) own a smartphone. One in three online consumers will buy a tablet by 2014. That’s a lot to digest at once, right? A new survey from Zmags investigates the connected consumer and their digital habits.
Only 4% of these consumers use branded apps. Eighty-seven percent prefer to use websites and mobile sites. This is good news for the so-called tablet commerce revolution (can a consumer movement be rightly called a “revolution”? I shudder), which suggests that tablet owners are using tablet-optimized websites like Amazon.com. But this connected consumer is not a Gen-Y. She is…wait for it…a 40-something-year-old woman.
87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps - via readwriteweb
The year in mobile apps: Where we’ve been, where we’re going
Smartphone and tablet purchases have been on the rise for several years, but 2011 was a turning point: This was the first year that these mobile devices outsold desktop and laptop PCs. The effect — and perhaps some of the cause of this — is a love affair with mobile apps, leading to more apps sold than ever and more time spent with them than ever. We mobile consumers demonstrated this very clearly both in the U.S. and abroad: Apple this month hit 18 billion downloads total on its iOS App Store, and Google’s Android Market likewise hit 10 billion.
The Web vs. Mobile Apps: How iOS and Android Are Disrupting The Open Internet
Mobile has mindshare now. While classical Web pages made purely of static content still easily beat apps, that’s also not where the value or the action is today. As with any distribution curve, it’s true that much of what is being produced in mobile apps isn’t very interesting or even useful. But that’s not the point; it’s the sheer volume of investment that apps are attracting which means that the high side of the curve is aggregating some of the best talent, and results.
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Google’s been celebrating their recent Android Market milestone with a string of discounted (and awesome) apps, but really — what’s a celebration without an infographic? Thankfully, Google has come through on that front with a slew of stats about the Android Market and the people who use it.
For example, despite Android being the most widely used smartphone OS in the United States, Americans are actually only the fourth most active app downloaders in the world. South Korea takes the top spot in this category, with Hong Kong and Taiwan coming in second and third respectively.
Jeff Haynie of Appcelerator: It’s About People and Relationships
If you want to get in front of your customers and prospects today, you’ve got to be where they are, which is on their mobile device. And Jeff Haynie believes that to build a great company, it’s about people and relationships. “People aren’t just employees, they are partners, investors and the whole ecosystem that it takes to build a successful, fast-growing company.”
In this interview, Brent Leary spoke with Jeff Haynie, whose platform and services company enables Web developers to build applications for mobile, tablet and desktop platforms, to learn how smart entrepreneurs are tapping into the power of mobile apps to transform their businesses.
Stop Making Apps
There are a bunch of iPhone apps I own though I have no clue what they do. These apps include but aren’t limited to; FLUD, Apptitude, Cartoonatic, Can’t Wait!, Punch, Pah, Prize Claw, Traveler, Concur, Jajah, Fast Customer, Pimple Popper and many more whose names I can’t even remember.
Occupying my valuable homescreen real estate are also a bunch of apps whose purpose I remember only because they were built by people I know or am friends with, but that I sadly never use. And in some cases I really wish I did, because it would make my friends happy and the world a better place.
The few apps that I actually open daily (Twitter, Instagram, Facebook, Foursquare, Spotify, Reminders, Safari, Messenger, and Yammer sadly enough) are securely fastened to my homescreen. For those relegated to the “app ghetto” I usually either substitute Google or SMS because I’ve forgotten that I’ve downloaded them and am too lazy to swipe past my first screen.
You have waited long enough. It is now time for another Angry Birds post. Today, it is the yellow bird’s time. To start, an Angry Birds haiku:
The Sun and sky, still.
Green pigs cackle with delight.
Smash wood from above.
Why did I wait so long to look at this yellow bird? Why? It is one of the first ones you get – and way better than the blue or red bird. I really don’t know. Oh, you don’t know about the yellow bird? You haven’t gotten past the levels that just use the blue bird? Ok. Here is the short version. You launch the yellow bird. When you tap the screen, it seems to zoom down and hit stuff. The yellow bird is especially good against wood blocks.