bjornborgprojectresearch:

Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website. 
Tonixxx

Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureBy Tim Nudd
An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.
http://www.adweek.com/adfreak/audi-ipad-ad-turns-slide-unlock-long-curving-racetrack-136548
 

bjornborgprojectresearch:

Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website.

Tonixxx

Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureTim Nudd

An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.

http://www.adweek.com/adfreak/audi-ipad-ad-turns-slide-unlock-long-curving-racetrack-136548

 

Poll: Will Carrier IQ influence your next handset purchase?
Although the story is still developing, it’s clear that some phones on certain carriers have app called Carrier IQ pre-installed. The software has been demonstrated to capture nearly every action you take on a smartphone and view textual data, such as SMS messages and web searches. How much of that data is being sent to carriers and handset makers is still an open question, but clearly, there’s the potential for a total disregard of consumer privacy.

Poll: Will Carrier IQ influence your next handset purchase?

Although the story is still developing, it’s clear that some phones on certain carriers have app called Carrier IQ pre-installed. The software has been demonstrated to capture nearly every action you take on a smartphone and view textual data, such as SMS messages and web searches. How much of that data is being sent to carriers and handset makers is still an open question, but clearly, there’s the potential for a total disregard of consumer privacy.

It looks like Facebook has just acquired a mobile video and image app developer Digital Staircase, according to a blog post on the startup’s site. We’ve embedded the blog post below and emailed Facebook for confirmation.

Digital Staircase has developed a number of app for video recording, image editing and more. MovieCam, which is available as an iPad and iOS app, is a camcorder app that provides recording features like 8x digital zoom, pause-and-resume recording functionality, and contrast enhancement. The app also allows you to add 18 movie effects and filters while shooting video.

iPhone app StereoCam aids in the quick creation of stereo image pairs. A stereo image pair consists of two specially designed images that are placed side-by-side to allow viewers (employing an appropriate viewing technique) to see the depicted scene in full. …

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Build Your Own Mobile App With Appsbar
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A few months ago I tweeted this: “If I were a publisher I would either: a) pull my app from the App Store or b) invest all available cash in Apple stock.” The latter piece of advice was probably pretty solid, if not very practical — Apple’s stock has been performing like no other in recent history.
But my former piece of advice for publishers – to pull their apps from the App Store – doesn’t seem to have resonated much, as many publishers keep pushing out their respective iPhone and iPad apps. That said, I’m betting this trend is a short-term fad that will eventually reverse, and here’s why:

A few months ago I tweeted this: “If I were a publisher I would either: a) pull my app from the App Store or b) invest all available cash in Apple stock.” The latter piece of advice was probably pretty solid, if not very practical — Apple’s stock has been performing like no other in recent history.

But my former piece of advice for publishers – to pull their apps from the App Store – doesn’t seem to have resonated much, as many publishers keep pushing out their respective iPhone and iPad apps. That said, I’m betting this trend is a short-term fad that will eventually reverse, and here’s why:

Everyone wants to copy this. They raised the standard for excellence. This is the best newspaper, only Zite seems to come close.

More and more companies are starting to realize that managing business processes using spreadsheets is a cumbersome and inefficient way of solving problems. However, hiring a software developer to create an application from scratch that replaces the spreadsheets can be costly and time consuming. RapidBiz is a tool that eliminates the time and cost associated with third-party development by allowing both developers and non-developers to create applications quickly and easily.